Alliance Fundamental #4

Do What’s Best for the Customer

In all situations, act in the best interests of our customer, even if its to our own detriment. There’s no greater way to build a reputation than to earn the trust of those we serve – every day.

It’s important to remember that the ultimate goal of any organization should be to fulfill the needs of the customer. There will be some situations where doing what’s best for the customer is a personal inconvenience, such as taking an emergency service call at closing hours or during the weekend. However, it is these instances where we really have the opportunity to gain the trust of our customers and build a reputation as a company that puts the customer first – don’t miss out on the opportunity!

Learn more about Alliance Fundamental #4 – Do What’s Best for the Customer from our President Tom Albero in the video below.  Have a great weekend, everyone!

Alliance Fundamental #3

Make a Great Impression

Make every customer interaction stand out for its friendliness, warmth, and helpfulness. Be a fanatic about response time and keeping customers updated on the status of their issues. Create loyalty by doing the unexpected and creating experiences that people will tell others about.

A good first impression serves as the foundation to any successful business (and personal) relationship. Impressions are formed nearly instantly – how do you want to be remembered? At Alliance, we strive to show our customers that they are our number one priority right from the get-go. Some ways to help make a great first impression include:

  • Be on time
  • Be mindful of your appearance
  • Listen attentively
  • Maintain positive body language
  • Make eye contact
  • Stay positive

Learn more about Alliance Fundamental #3 – Make a Great Impression in the video below.

Did You Know – Short Term Rental

Only need a piece of equipment for a few months, or even just a couple of weeks? Alliance has one of the largest short term rental fleets in the area with over 500 trucks available for daily, weekly, or monthly rentals. Seasonal peaks, broken equipment, and unplanned increases in your business cycle require the flexibility of short term rental equipment and our extensive rental fleet can handle any request you may have.

Included in our fleet are:

  • Swing mast forklifts
  • Rough terrain forklifts
  • Piggyback forklifts
  • Sideloaders
  • Personnel carriers
  • Scissor lifts
  • WAVE work assist vehicles
  • Double length pallet jacks
  • Industrial batteries and chargers
  • And much more

To make sure your equipment gets to you safely, we also have five delivery vehicles available. In case you experience any issues with your equipment, we also have 60+ radio dispatched service vehicles to handle any problems that might arise. In addition, we offer discounts for long-term commitments and high quantity orders.

Contact our Corporate Rental Manager George Whelan to learn more about leasing one of our units:  //  301-497-2620






Alliance Fundamental #2

Do the Right Thing, Always

“It is the action, not the fruit of the action, that is important. You have to do the right thing. It may not be in your power, may not be in your time, that there’ll be any fruit, but that doesn’t mean you stop doing the right thing. You may never know what results come from your action, but if you do nothing, there will be no result” – Mahatma Gandhi

It is not always easy to do the right thing when you are stressed, tired, or busy. We oftentimes forget that other people have their own problems they are dealing with and focus on our own needs. At Alliance, we make it a point to always do the right thing – regardless of the situation.  Doing the right thing means treating coworkers and customers with respect, performing jobs with honesty and integrity, and even deferring a customer to a competitor if it is in the best interest of the customer. Doing the right thing is a core fundamental in the Alliance culture and shapes the way we make business decisions every day.

Learn more about Alliance Fundamental #2 – Do the Right Thing, Always in the video below. Have a good day everyone!



Did You Know – Warehouse Racking

Alliance doesn’t just offer new & used forklifts, reach trucks, pallet jacks burden carriers, and any other piece of warehouse equipment you can think of – we also provide numerous types of warehouse racking. Most warehouses are using their space inefficiently. One of our highly trained salespeople will perform a FREE  audit of your warehouse and determine if any of our racking solutions will be able to save your company money.

Some of our racking solutions include:

  • Selective Pallet Racks
  • Pallet Flow Racks
  • Drive-in & Drive-Thru Pallet Racks
  • Push Back Racks
  • Cantilever Racks
  • Mezzanine Systems

Every warehouse is unique in which system will best utilize its space. To learn more about the different types of warehouse racking we provide, visit our Systems page or contact our Systems Coordinator Jesse Collins at


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